Retail Marketing Manager, Outlet – North America

Country – State – City US-NY-New York
Posted Date 1 month ago(1/22/2018 6:08 PM)
Job ID
Marketing - Other


Crisp color, graphic prints and playful sophistication are the hallmarks of Kate Spade & Company. From handbags and clothing to jewelry, fashion accessories, fragrance, eyewear, shoes, swimwear, home decor, desk accessories, stationery, tabletop and gifts, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. We call it living colorfully.

Kate Spade & Company has more than 450 specialty and outlet shops in 47 countries around the world.  Our colorful products are sold worldwide, in every time zone and on every continent. Whether in San Francisco, Sao Paulo or Shanghai, our shops are always warm and inviting.

Welcome to Kate Spade & Company.



The Manager, Outlet Retail Marketing is responsible for the day-to-day retail store marketing initiatives, which can include which can include store collateral and signage, store emails, store communications, promotional offers, out-of-home advertising, and store-specific support. The right candidate should have a proven track record of leading cross-functional initiatives, inclusive of positively and proactively collaborating, problem solving, and navigating complexity. While this position partners with the Omnichannel Marketing Director and key internal stakeholders, success necessitates the leadership and independent thinking to gather information needed to diagnose problems, make recommendations, and exercise independent thinking to make effective decisions.


  • Serve as the critical liaison for North American retail Outlet marketing, managing the day-to-day initiatives as well as overseeing the seasonal calendar to anticipate and deliver on store needs
  • Partner with the Omnichannel Marketing Director to develop and execute seasonal marketing strategies that support key business and brand objectives
  • Serve as the dedicated retail marketing lead in partnering across the organization, working most closely with the Store Operations, Field Leadership, Digital, Visual, Creative and Project Management teams
  • Partner with the Buying and Planning teams to identify and steer opportunities that support seasonal objectives
  • Support cross-channel initiatives and oversee the correct and timely delivery of creative assets and store communications
  • Partner with the CRM team to refine and support programs that leverage customer insights and data capture
  • Track and report monthly KPIs
  • Deliver all marketing activity within the agreed budget



  • 5-8 years of experience in managing retail marketing strategy and execution
  • Demonstrated experience planning and managing projects from beginning to end, such as customer events, new store openings, and new category launches
  • Demonstrated experience approaching problems with open-mindedness, such as identifying on-brand and business-driving opportunities that challenge the status quo
  • Thorough understanding of marketing metrics
  • Experience in budget management
  • Excellent communication, collaborative, and presentation skills


Kate Spade & Company is an Equal Opportunity/Affirmative Action Employer: Minority/Female/Disabled/Veteran




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