• Senior Manager, E-Commerce Digital Marketing

    Country – State – City US-NY-New York
    Posted Date 1 month ago(2/15/2018 6:16 PM)
    Job ID
    E-Commerce - Other
  • Overview

    Crisp color, graphic prints and playful sophistication are the hallmarks of Kate Spade & Company. From handbags and clothing to jewelry, fashion accessories, fragrance, eyewear, shoes, swimwear, home decor, desk accessories, stationery, tabletop and gifts, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. We call it living colorfully.

    Kate Spade & Company has more than 450 specialty and outlet shops in 47 countries around the world.  Our colorful products are sold worldwide, in every time zone and on every continent. Whether in San Francisco, Sao Paulo or Shanghai, our shops are always warm and inviting.

    Welcome to Kate Spade & Company.



    • Define the ongoing strategy and improve and evolve acquisition-focused marketing programs to drive traffic and revenue to katespade.com and surprise.katespade.com in North America and international locations serviced through .com
    • Own management and integration of 3rd party marketplaces to support additional revenue streams (i.e. Amazon, Spring, PayPal, etc.)
    • Manage wholesale digital marketing guidelines with the wholesale team, brand marketing, and external wholesale partners
    • Oversee the management of multiple agencies to execute against the digital marketing strategy across affiliate, paid search, paid social, SEO, display, etc.
    • Oversee prioritization and execution of SEO projects including development
    • Own the forecasting and on-going management of the marketing budget, including reconciliation with finance.
    • Define and monitor KPIs for all marketing channels and oversee optimization, reporting, and analysis to inform future strategies. Communicate marketing performance with e-commerce leadership.
    • Liaise closely with the brand social/digital and CRM marketing teams across strategies, budgets, and reporting
    • Oversee the process of requesting creative assets through the creative team and ensure all copy across paid and organic search is on-brand.
    • Manage email acquisition activities included, but not limited to sweepstakes, on-site, social
    • Review marketing vendor performance and, if necessary, connect with other top-rated vendors within the industry for improvement and growth opportunities.
    • Manage RFP Process for new marketing vendors and work alongside legal to negotiate contracts.
    • Own marketing-focused tech projects that involve dev resources. Liaise with IT partners to create requirements, ensure testing is complete, and troubleshoot issues.
    • Discover, research, and test new and emerging digital channels to help drive incremental revenue and traffic
    • Subject matter expert who maintains awareness of competitive benchmarks, best practices, market trends, and competitive activity
    • Manage the activities and functions of direct reports



    • Bachelor’s Degree required
    • 6+ years of hands-on experience in digital marketing, ideally with a recognized brand in retail/fashion or at an agency.
    • Direct to consumer ecommerce experience is highly preferred
    • Strong analytical and project management skills
    • Detail oriented with focus on delivering results
    • Self-starter, takes initiative, with the ability to juggle multiple priorities
    • Ability to partner with multiple cross functional teams
    • Advanced Excel skills (VLOOKUP, Pivot Tables, SUMif statements, etc.)
    • Excellent oral and written communication skills



    Kate Spade & Company is an Equal Opportunity/Affirmative Action Employer: Minority/Female/Disabled/Veteran



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