KATE SPADE & COMPANY

  • PR Coordinator - International

    Country – State – City US-NY-New York
    Posted Date 1 week ago(7/12/2018 1:09 PM)
    Job ID
    24863
    Category
    Marketing - Other
  • Overview

    Crisp color, graphic prints and playful sophistication are the hallmarks of kate spade new york. From handbags to clothing and décor, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. We call it living colorfully.

    As a member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

    Responsibilities

    • Expand brand awareness and increase visibility for kate spade new york by supporting team on innovative initiatives that reach beyond our existing visibility.
    • Support aligning international agencies to create and execute a collective year-long strategy, including events, to increase brand awareness.
    • Improve overall communication with all teams resulting in increased coverage and visibility.
    • Support on all aspects of brand visibility, including but not limited to: product placement, internal presentation, external presentation, all events, media alerts, celebrity placements and partnerships.
    • Help manage key partner relationships.
    • Help identify aspirational celebrities and digital influencers that broaden the perception of kate spade new york.
    • Seed product that will encourage these target partners to organically and authentically support the brand’s lifestyle position.
    • Liaise with Global PR agencies
    • Coordinate international sample trafficking across 20+ markets
    • Manage sample orders and inventory including the International PR Sample Set
    • Support VIP efforts including dressing opportunities and asset sharing
    • Track long-lead and short-lead placements across 20+ markets
    • Maintain press archive
    • Support proactive outreach on the brand and seasonal collections
    • Manage and facilitate all hi-res image requests
    • Provide credit information for editorials
    • Oversee master media list and Fashion GPS
    • Manage and Update PR toolbox
    • Draft PR documents including Spotted! and the monthly press report
    • Support special projects and events in international markets
    • Lead special projects + event recaps & global reporting documents
    • Manage seasonal gifting initiatives
    • Support New York Fashion Week Presentations
    • Support the execution of Internal Seasonal Presentations
    • Support invoice needs

     

    Qualifications

    • minimum one to three years public relations experience in the fashion and/or creative industries
    • strong written and verbal communication skills
    • strong understanding of brand aesthetics and market place
    • detail oriented proactive ability to multi task and prioritize
    • college degree preferred

     

     

     

    kate spade new york is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit kate spade new york at www.katespade.com.

     

     

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