• Art Director - Social Media

    Country – State – City US-NY-New York
    Posted Date 3 months ago(10/8/2018 2:41 PM)
    Job ID
    Creative Services - Other
  • Overview

    Crisp color, graphic prints and playful sophistication are the hallmarks of kate spade new york. From handbags to clothing and décor, our exuberant approach to the everyday encourages personal style with a dash of incandescent charm. We call it living colorfully.

    As a member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.


    Kate Spade New York is seeking a full-time Social Media Art Director for Instagram. This person will oversee the entire platform and ensure consistency with the brand’s aesthetic and lifestyle messaging. This person will own, concept, create, curate and produce compelling original assets in collaboration with key cross-functional partners throughout the company.


    Key Responsibilities:

    • Concept and create original and inspiring content in the Kate Spade New York visual voice
    • Partner with the Fashion Director and Editorial team to concept and execute posts, stories and videos specifically for the platform
    • Interpret key seasonal stories and translate them for the Instagram grid and stories
    • Identify real-time trends and conversations in the space and create content that is culturally relevant and native to the platform
    • Concept and plan seasonal strategies and content calendar
    • Develop and execute a distinct visual strategy via photography and other mediums
    • Ensure posts are unique to the platform and align with marketing messages in ecommerce and our global campaigns
    • Use data to optimize content, drive engagement and growth
    • Creatively leverage existing assets (gift guides, campaigns, events) on the platform


    • 6+ years of experience required
    • Strong organizational and presentation skills
    • Proficient in all adobe programs and video editing
    • Deep knowledge of fashion photographers, influencers and popular accounts in the space
    • Strong time management skills; excels in a fast-paced environment and is adaptable
    • Passion for art, fashion and photography
    • Works well with cross-functional partners and can work autonomously when need be
    • Knows how to photograph products in an elevated way
    • Have an acute understanding of storytelling for the platform
    • Can think creatively and strategically
    • Curious about innovations on the platform and loves experimenting with new functionalities (i.e. IGTV)


    kate spade new york is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit kate spade new york at www.katespade.com.




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